Shingle

No pitch deck  ·  No discovery call

Your new website is already built.

Every weekday we go looking for local businesses whose work is better than their website — or who never got one at all. We build the site first, at our own cost, before you have any idea we exist. Then we send you the link. If you like it, it's $199 a month. If you don't, close the tab.

$0 up front  ·  built in a day  ·  you see it before you pay anything

Before we build

We don't build for everyone. We build for the ones already busy.

A website doesn't create demand — it stops leaking the demand you've already got. So we only pick businesses with proof of customers and nothing decent to send them to.

01 A Google profile with 20+ reviews at 4.0 or better. Real customers, and an owner who cares what people say. Required
02 No website — or a Facebook page standing in for one. The most common answer on a Maps listing, and the most expensive. Required
03 Average job worth more than $500. One extra booking has to cover several months of us. Required
04 Owner-operated. The person who answers the phone can also say yes. Required
05 A site that breaks on a phone, or has no padlock in the address bar. Worse than nothing — it actively costs you jobs. Counts
06 Part of a chain, or has a marketing department. There's a procurement process, and we'd lose to it. Skip

Illustrative rebuild  ·  drag to compare

Same business. Same photos. Same day.

A roofing company still trading on a template from 2011 — the pattern we see most. Everything on the left is real about them: the phone number works, the reviews are good, the vans are clean. It's only the window that's dirty.

Not secure · http://calderandsonsroofing.net/index.html Before
CALDER & SONS ROOFING LLC
"Quality Roofing Since 1987"
HomeAbout UsServicesGalleryContact
*** NOW SERVING THE TRI-COUNTY AREA ***
Welcome To Our Website!

Calder & Sons Roofing LLC is a family owned and operated business serving the community for over 35 years. We do roof repair, roof replacement, gutters, siding and more. Please call us today for a FREE ESTIMATE!!

We are fully licensed and insured. No job too big or too small!

Our Services
  • Roof Repair & Replacement
  • Gutters & Downspouts
  • Siding Installation
  • Storm & Hail Damage Repair
  • FREE Estimates!
Contact Us

Calder & Sons Roofing
Tel: (555) 019-2288
Fax: (555) 019-2289

Mon–Fri 7am–5pm
Sat by appointment

Copyright © 2011 Calder & Sons Roofing LLC  |  Site by WebCraft  |  Visitors: 004192
Secure · https://calderandsons.com After
CALDER & SONS
RoofingGuttersSidingReviews
(555) 019-2288
Roofing · Est. 1987 · Tri-County
Three generations on the same roofs.

Repairs, replacements and gutters across the Tri-County area. Free estimate, usually same week.

Get a free estimate See recent work
★★★★★

“Tore off and re-roofed the whole house in two days. Left the yard cleaner than they found it.”

Marta L. · Google review
4.8★184 reviews
38 yrsFamily owned
InsuredLicensed & bonded
(555) 019-2288 Mon–Fri 7am–5pm · Sat by appointment estimates@calderandsons.com · Tri-County area
Same phone number Same reviews, finally shown Loads on a phone One day of work

Start to finish

Four steps, and you're only involved in the last one.

STEP 01

We find you

A scan of one city, filtered by the list above, down to the few businesses worth a day of work.

STEP 02

We build it

A real site for your trade — your services, your photos, your reviews, your phone number. Not a template with your logo dropped in.

STEP 03

We send it

One call or one email with a live link. No deck, no meeting, no calendar invite. Just the thing itself.

STEP 04

You decide

Keep it for $199 a month, or say no and we take it down. There's no follow-up sequence. We're not that kind of shop.

What the $199 covers

Everything that keeps a website actually working.

  • ◆The site itselfBuilt for your trade. Rewritten when your business changes.
  • ◆Hosting, SSL and the domainRegistered in your name. We just pay for it and keep it renewed.
  • ◆Unlimited small editsNew prices, new hours, a new van, a new review. Email us, done same day.
  • ◆Call, text or WhatsApp in one tapFrom any phone, on every page, photos of the job included. Plus an estimate form that lands in your inbox and on your phone.
  • ◆Your Google Business Profile, tidiedHours, categories, services, photos. Often worth more than the site.
  • ◆Speed, phones and uptime, handledMost of your customers are on a phone in a driveway. It loads, and if it ever goes down we know before you do.
  • ◆A monthly count of your leadsEvery call, text, WhatsApp and estimate request the site sent you, on one page, on the 1st.
  • ◆A person who answersNot a ticket queue. The same person who built it.

One price

$199 a month. Nothing up front, ever.

Most shops want $4,000 before they start. We'd rather carry the risk and let the work argue for itself — but you should know exactly how that's paid for, so here it is in full.

Shingle, all in

$199 per month

$0 setup. $0 deposit. $0 to see it.
The build, the hosting, the domain, the edits and the person on the other end are all in that number. There is no second invoice.

Have one built for my business
The minimum term
12 months, then rolling monthly. We spend a day building before you've paid anything, so the first year covers that. After it, cancel any time with one email — no notice period, no exit fee.
The 90-day guarantee
No leads, no contract. If your site hasn't sent you a single call, text, WhatsApp or estimate request in its first 90 days, cancel with one email. No fee, and the 12 months go with it. We count every one, so neither of us has to guess.
Who owns what
You own your domain, your content, your photos and your brand — from day one. The build and the hosting stay with us while you subscribe. That's the trade that makes $199 possible instead of $4,000 up front.
If you leave
We hand over the domain and export your content within seven days. You won't be held hostage — that's a bad way to run a business and a worse way to get referrals.
What isn't included
Online shops with real inventory, booking systems that talk to your other software, and paid ads. We'll tell you honestly if you need those, and we'll tell you it isn't us.

Add-ons, when you're ready

The site gets you the call. These make sure you never lose one.

None of these is needed to start, and none is sold in the first conversation. They're for clients whose site is already live: add one when you're ready, drop it with one email. “From” covers a typical one-crew or one-shop business; if yours is busier, we quote it before you agree to anything.

Answers 24/7, weekends too

AI receptionist

from$199a month

Every call you can't take — at night, at the weekend, up a ladder or under a car — is answered by a natural voice, in English or Spanish. It takes the job details, books the estimate into your calendar, and texts you a summary.

  • Picks up after the number of rings you choose
  • Books straight in, or checks with you first — your rule
  • A text summary of every call it takes
  • Missed-call text-back included

Keeps the job

Missed-call text-back

from$99a month

Can't get to the phone? Within seconds they get a text: “Sorry we missed you. Reply here, or send a photo of the job.” The customer who'd have rung the next name on the list texts you instead.

  • Sent within seconds of a missed call
  • Their reply comes straight to your phone
  • Photos of the job welcome

Wins the next one

Reviews & your Google profile

from$99a month

A review request after every job, with a one-tap link. Every new review answered within a day, in your voice and with your OK. Your Google profile kept current with fresh photos and posts.

  • Requests by text or email after each job
  • Replies drafted for you, sent with your OK
  • New photos and posts every month

The full set

Never miss a call, and turn every job into a review.

The AI receptionist with missed-call text-back, plus reviews and your Google profile, together for one monthly price.

from$249a month

$298 if you took them one by one

Ask about the full set

Lead analytics come with every site, at no extra cost. Every call, text, WhatsApp and estimate request the site sends you is counted on one page on the 1st of the month — and with the receptionist, every call it answered for you too.

Straight answer

This suits some businesses badly. Here's which.

Worth your time Good fit

  • You're busy enough that another five jobs a month would actually matter.
  • You answer your own phone, and you can decide things without a meeting.
  • Your work looks good in photographs and nobody's ever seen the photographs.
  • A single job is worth more than a year of us.
  • You'd rather pay monthly than find $4,000 in one go.

Don't bother Bad fit

  • You need a real online shop with stock levels and shipping rules.
  • You have a marketing manager, a brand guide and an approval chain.
  • You want to own the code outright on day one — fair enough, but pay once and go elsewhere.
  • You're shopping purely on price. Site builders cost $20 a month and they're fine at it.
  • Your existing site is good. We'll say so and leave you alone.

The obvious questions

Yes, it's a strange way to sell something.

Why would you build it before I pay?

Because arguing is slower than showing. A day of our time is cheaper than four emails, two calls and a proposal that gets read once.

Most people say no. That's priced in. We only need a small share of the businesses we build for to say yes, and the ones who do have already seen exactly what they're getting — which means almost nobody leaves later.

What's the catch?

The twelve-month minimum, and the fact that we host it rather than handing you the files. Those two things are what let the price start at zero. If either is a dealbreaker, this genuinely isn't the right service and we'd rather you found that out on this page than three weeks in.

The minimum has one way out: if the site hasn't sent you a single lead in its first 90 days, you can cancel with no fee.

Where did you get my photos and details?

Your Google Business Profile, your Facebook page, and whatever's written on your van. All of it public, all of it yours. Nothing goes live without you saying so, and if you'd rather we hadn't, say the word and it's deleted the same day.

Is this AI slop?

The finding is automated — scanning a city for businesses that fit takes a machine minutes and a person a week. The building isn't. Somebody reads your reviews, looks at your work, writes the words and makes the decisions. That's the day we're spending.

You'll be able to tell which is which by looking at it. That's rather the point of sending it before we ask for anything.

I already have a website.

Then you probably don't need us — unless it's slow, breaks on a phone, has no padlock in the address bar, or was last updated before your current van. If none of that's true, we'll tell you it's fine and stop emailing.

How long until it's live?

It already is, on a temporary address, before you've heard from us. Say yes and we point your own domain at it, usually the same day. If you don't have a domain we'll register one for you and it's yours.

Skip the queue

Or you could just ask us first.

If you'd rather not wait for us to find you, tell us the name of your business and we'll build the demo this week. Same terms: you see it before you pay anything.